Pin & Win

Pin & Win is the major annual fundraising activity conducted by the Victoria Racing Club as part of the Melbourne Cup Community Program.

For almost two decades, Pin & Win has been the major charitable activity associated with the Melbourne Cup Carnival, with proceeds donated to a selected charity partner.

Pin & Win involves appointing a contracted charity to sell Emirates Melbourne Cup lapel pins before and during the Melbourne Cup Carnival. Purchasers are eligible to enter a prize draw to win one of a range of prizes provided by the VRC.  In 2013 the prize pool was valued at over $157,000 and SecondBite raised more than $537,000 through their campaign, which included a national retail partnership.

2014 Melbourne Cup Carnival charity partner

We will make an announcement regarding the appointment of our charity partner in early 2014.

2015 Melbourne Cup Carnival charity partner

Applications for the 2015 Melbourne Cup Carnival Pin & Win partnership have now closed. 

Shortlisted charities will be contacted in late March to attend an interview with the VRC selection committee. All applicants will be notified of the outcome.

More information

For any enquiries about Pin & Win: